HTML-3

HTML -3

To change the overall look of your document, choose new Theme elements on the Page Layout tab. To change the looks available in the Quick Style gallery, use the Change Current Quick Style Set command. Both the Themes gallery and the Quick Styles gallery provide reset commands so that you can always restore the look of your document to the orignal contained in your current template.

 

HTML -2

HTML -2
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PPC Training Institute

Pay Per Click Training Syllabus

PPC Basics
    Introduction to PPC
    Pros and cons of PPC
    Targeted Marketing
    Models
      · Ad Models
      · Revenue Models
    Google Ecosystem
    Google Networks
      · Search Network
      · Display Network
    Google Services
      · Google Adwords
      · Google Analytics
      · Google My Business
      · Google+
    Return On Investment (ROI)
PPC with Google Adwords
    Adwords Terms
      · Search Query
      · Keywords
      · Click
      · Impression
      · Impression Share
      · Click Through Rate
      · Cost Per Click
      · Cost Per Acquisition
      · Estimated First Page Bid
      · Position and Average Position
      · Conversion
      · Cost Conversion
      · Conversion Rate
      · SERPs
    Adwords Essentials
      · AdRank
      · Quality Score
      · AdWords Structure
      · Adwords Interface
      · Landing page
    Adwords Express
    Adwords Editor
    Display AdBuilder
Keyword Research
    Goal Set Up
    Keyword Types
    Right Keyword Selection
    Back-up of Positive Keywords
    Planning Campaign
Match Types
    Positive Match Types
    Negative Match Types
    Keyword Bidding
    Bid Stacking
Ad Copy
    Power of AdWords Ad Copy
    Competition Check Out
    Reviewing Ad Group
    Headline
    Description
    Destination URLs
    Testing Ads
    Ad Copy Worksheet
Ad Types
    Text Ads
    Image Ads
    Video Ads

PPC

PPC

 

PPC is the acronym for Pay-Per-Click. PPC is a paid advertising technique in which the advertiser pays the cost for the ad on per-click basis. PPC is, therefore, known as Cost-Per-Click. PPC is the fastest way to get the traffic for the website. PPC is an exteme targeting strategy adopted by large organizations. PPC ads includes:

            · Text Ad

            · Image Ad

            · Video Ad.

      PPC ads are shown as sponsored links on search engine listing. The two most popular PPC advertising systems are:
            · Google Adwords
            · Microsoft adCenter.
      PPC doesn't affect the organic ranking of the websites.

 

SMO Training Institute

SMO Training Syllabus

 MO Basics
    Introduction
    Communications Strategy
    Viral Marketing
    Benefits of SMO

YouTube Marketing
    Account Setup
    Video Upload
    Video Optimization
    Ads inside Videos
Facebook Marketing
    Account Setup
    Capturing Your Story
    Groups
    Pages
        · Business Page
        · Fans Page
        · Organization Page
        · Brand page
    Networks
    Applications
    Places
    Advertising
    Credits
    Importing Entries
    Moderation
    Authentication 
    Update Management
LinkedIn Marketing
    Account Setup
    Account Optimization
    Groups
    Messages
    Company pages
    Events
    Answers
    Testimonials
Twitter Marketing
    Account Setup
    Publicising Username
    Demographics
    Hash Tags
    Retwitting
    Direct Messages
    Tracking Code
    Ghost Writers
    Twitiquette
    Lists
    Advertising
    Regular searching for Latest Trends
    Use of Sales
    Measuring Influence
    Tools

SMO

SMO

 

SMO stands for Social Media Optimization. SMO is the technique used for brand awareness through social media sites such as community sites, video sites, etc. SMO is to quickly attract the potential customers. SMO is "Going Global" through highly busy networks called social networks.

 

      Popular sites that fits for SMO are:
            · Facebook
            · Twitter
            · LinkedIn
            · YouTube
            · Blogger
            · Google+
            · Flickr.

Social media games also play an important role in business promotion.

 

SEO Training Institute

SEO Training Syllabus

Introduction to Web
Introduction to HTML
Introduction to Search Engine

SEO Basics
    Search Engine working
    Traffic
    Market Perception
    User Prediction
    Universal search
    Follower Base
    Keyword Selection
    Potential Clients
    Robots, Spiders, and Crawlers
    Search Engine Loophole
    White Hat SEO
    Grey Hat SEO
    Black Hat SEO
    SEO Spam
    Benefits of SEO

 Optimization Techniques
    On-page optimization
        · Static and dynamic websites
        · Content Development
        · Content Optimization
        · Page Optimization
        · Page Stickiness
        · Site Optimization
        · Content Rules
        · Keyword Spell
        · Keyword Density
        · Title Tag
        · Deck Relevancy
        · Meta Tag
        · Meta Description
        · Heading Tags
        · Anchor Tag
        · URL Structure
        · URL Parameters
        · Image Optimization
        · Movie Insertion
        · Animation Insertion
        · PDF Optimization
        · CSS Optimization
        · Navigation Bar
        · GIFs Optimization
        · Footer Optimization
        · Banner Optimization
        · Captcha Validation
        · Sitemap Creation
        · W3C Validation

SEO

SEO

SEO stands for Search Engine Optimization. SEO is a technique to prioritize the website and improve its search engine ranking. SEO pertains to the visibility of the website. SEO is to make a particular website more relevant according to search engine so as to get high traffic. SEO helps in business propelling. SEO is an activity of using proper phrases in the content and in proper format so that website can be found by the search engines. SEO for a particular web page should bring out the theme of that page.

      Each website is ranked and displayed in the search engine according to the relevancy they possess. The two important things which decide the website relevancy are:
            · Effective Content
            · Quality Links.

SEO is the internet marketing strategy used by small as well as large business.

Html Css Dreamweaver Training

Html Css Dreamweaver Training

Introduction to Web
Introduction to HTML
Introduction to Dreamweaver

Dreamweaver
    Page creation
    Page Testing
    Image insertion
    Table insertion
    Text Addition
    Linking
    Spelling
    Editing code

HTML
    Elements
    Attributes
    Text
    Lines
    List
    Table
    Images
    Link
    Color
    Tables
    Forms
    Frames
    Multimedia
    Scripting

CSS
    Introduction to CSS
        · CSS  Overview
    Creating stylesheet
        · Linking stylesheet to HTML Document
    Dimensions
    Margin
    Padding
    Border
    Text
    Creating Headings
    Heading Hierarchy
    Images Manipulation
    Color Manipulation
    Background Settings
    Coding Navigation
    HTML Forms Decoration
    Designing Data Tables
    Rounded Corner Making
    Tables Creation
    Styling Links
    Styling Lists
    Logical Layout
    Filters
    Page Definition

Project

HTML - CSS

HTML is the acronym for Hypertext Markup Language, used to create web pages. Basic layout of the website is created with the help of HTML. HTML uses tags to organize the data to be displayed on the web browser. The small chunks of data along with the associated tags are called HTML elements. HTML is a web publishing language.

      CSS is the acronym for Cascaded Style Sheets. CSS is a plain text file used with HTML for formatting the HTML elements. CSS is used to give more styling to web pages. Using CSS, the web page manipulation becomes easier. CSS is the choice of today's modern web developers to present the data in a good manner.

      Dreamweaver is a web development software. It is a WYSIWYG editor program that helps step-by-step to check the progress while developing a website and has a good file management feature for large websites.