PPC

PPC

 

PPC is the acronym for Pay-Per-Click. PPC is a paid advertising technique in which the advertiser pays the cost for the ad on per-click basis. PPC is, therefore, known as Cost-Per-Click. PPC is the fastest way to get the traffic for the website. PPC is an exteme targeting strategy adopted by large organizations. PPC ads includes:

            · Text Ad

            · Image Ad

            · Video Ad.

      PPC ads are shown as sponsored links on search engine listing. The two most popular PPC advertising systems are:
            · Google Adwords
            · Microsoft adCenter.
      PPC doesn't affect the organic ranking of the websites.