PPC Training Institute

Pay Per Click Training Syllabus

PPC Basics
    Introduction to PPC
    Pros and cons of PPC
    Targeted Marketing
    Models
      · Ad Models
      · Revenue Models
    Google Ecosystem
    Google Networks
      · Search Network
      · Display Network
    Google Services
      · Google Adwords
      · Google Analytics
      · Google My Business
      · Google+
    Return On Investment (ROI)
PPC with Google Adwords
    Adwords Terms
      · Search Query
      · Keywords
      · Click
      · Impression
      · Impression Share
      · Click Through Rate
      · Cost Per Click
      · Cost Per Acquisition
      · Estimated First Page Bid
      · Position and Average Position
      · Conversion
      · Cost Conversion
      · Conversion Rate
      · SERPs
    Adwords Essentials
      · AdRank
      · Quality Score
      · AdWords Structure
      · Adwords Interface
      · Landing page
    Adwords Express
    Adwords Editor
    Display AdBuilder
Keyword Research
    Goal Set Up
    Keyword Types
    Right Keyword Selection
    Back-up of Positive Keywords
    Planning Campaign
Match Types
    Positive Match Types
    Negative Match Types
    Keyword Bidding
    Bid Stacking
Ad Copy
    Power of AdWords Ad Copy
    Competition Check Out
    Reviewing Ad Group
    Headline
    Description
    Destination URLs
    Testing Ads
    Ad Copy Worksheet
Ad Types
    Text Ads
    Image Ads
    Video Ads